Interactive Sofa Configuration System
Transforming showroom product selection through tactile and digital interaction.
An all-in-one showroom solution where customers build modular sofas using physical miniature modules and real fabric samples while seeing the result instantly on screen.
Prototype
Configurator
Services
Configurators
Category
Custom Solution
Client
Case Study
Analysis – Showroom Experience and Customer Decision-Making
Traditional furniture showrooms often rely on static displays, catalogs, and verbal explanations to present modular sofa possibilities. Our analysis focused on how customers interact with products and where friction appears during the buying process.
Product Visualization
Difficulty imagining final sofa layouts
Limited ability to compare multiple configurations
Fabric samples disconnected from the final product
Slower decision-making due to uncertainty
Reduced engagement with traditional sales methods
Modern customers expect interactive and intuitive experiences. By combining physical interaction with digital visualization, we identified an opportunity to simplify configuration while increasing engagement and confidence.
Problem – Complex Product Selection in Showrooms
Modular sofas offer flexibility, but presenting all available combinations in a physical showroom is challenging. Customers often struggle to understand dimensions, layouts, and fabric choices through static samples alone.
Showroom Challenges
Furniture brands need a smarter way to communicate product flexibility without requiring excessive floor space or lengthy sales explanations.
Without an engaging tool, valuable sales opportunities can be lost during the decision-making stage.
Solution – Interactive Sofa Configuration Platform
We developed an all-in-one hybrid interaction system that transforms sofa selection into a tactile and engaging experience.
Physical Interaction
Customers can:
Build layouts using miniature sofa modules
Place real fabric samples on the reader surface
Instantly see their sofa rendered on screen
Compare different combinations with ease
Explore products through natural interaction
