Favorita at Marmomac - MDS System
Transforming showroom and exhibition product selection through tactile and digital interaction.
An all-in-one trade fair solution created for Favorita at Marmomac Verona, allowing clients to explore material decor across living rooms, kitchens, bathrooms, and custom architectural spaces using compact physical samples while seeing full-scale applications rendered instantly on screen.
Product
Industry
Services
Real-Time 3D, Physical-Digital Systems, Custom Hardware
Category
Trade Fair & Showroom Tech
Client
Favorita S.P.A
The Challenge: Bringing the Quarry to the Fair
Exhibiting natural stone and premium decor on an international stage like Marmomac presents a massive logistical and sales challenge. Traditionally, showcasing a full product range requires transporting metric tons of heavy marble and stone slabs, constructing elaborate and costly booth structures, and risking damage to priceless inventory during transit.
Even with physical slabs on display, sales teams are limited by a finite booth footprint, while architects and buyers struggle to imagine how a single cut slab or small hand swatch will actually look across a full kitchen island, a sprawling living room feature wall, or a luxury bathroom suite.
The Solution: A Smart Hybrid Presentation Station
Working with Favorita for Marmomac in Verona, we eliminated these physical constraints without losing the essential tactile experience that stone buyers demand.
Instead of cluttering the booth with bulky slabs, we deployed a sleek, smart-sensing presentation station. Visitors pick up real, handheld material samples - allowing them to feel the authentic weight, texture, and finish - and place them onto an interactive console. The system instantly detects the sample and projects high-definition, real-time 3D renderings of the chosen stone onto large-format displays, fully visualized across living room, kitchen, and bathroom environments.
The Impact on Favorita’s Exhibition Presence
This hybrid physical-digital approach completely transformed Favorita’s trade fair experience:
Drastically Reduced Logistics: Replaced heavy freight and complex booth construction with a portable interactive setup
Unbounded Catalog Access: Allowed sales reps to showcase an entire portfolio of stone and decor options within a compact footprint.
Instant Visual Clarity: Buyers no longer had to guess scale, vein continuity, or room lighting; they saw complete architectural scenes update in real time.
High-Impact Engagement: Created an intuitive, memorable touchpoint on the fair floor that drew crowds and accelerated sales conversations.
Redefining Exhibition Design
By merging physical tactile swatches with ultra-responsive 3D visualization, we provided Favorita with an event-proof, scalable presentation engine - proving that you don't need to bring the quarry to the fair to make an unforgettable impression.
